The purpose of this policy is to establish guidelines for the responsible use of artificial intelligence (AI) tools in the creation of marketing and communications materials representing McNeese State University. While AI technologies can enhance creativity and efficiency, their use must align with the University’s brand standards, visual identity guidelines, and institutional values.
This policy applies to all University faculty, staff, departments, offices, and student organizations producing marketing, promotional, or informational materials that represent the University in any official capacity.
This includes, but is not limited to:
AI-generated images may be used in University communications when appropriate; however, the following requirements apply:
All AI-generated images intended for use in University marketing or communications must be submitted to the Office of Marketing and Communications (marketing@mcneese.edu) for review and approval prior to publication or distribution in any medium.
AI-generated images must align with University brand standards, messaging guidelines, and visual identity policies. Images that could misrepresent the University, depict unrealistic or misleading scenarios involving the institution, or conflict with institutional values may not be approved for use.
AI-generated images should not be presented in a way that implies they depict actual University facilities, events, students, faculty, or staff unless clearly identified as conceptual or illustrative.
University logos, marks, and seals must be used in accordance with established brand standards.
Because AI tools frequently distort or improperly reproduce official marks:
To avoid misrepresentation of the University community:
When authentic representation of campus life is needed, real photography of University students and campus activities should be used whenever possible.
Transparency is important when AI-generated content is used in official University communications.
When AI-generated images are used:
Disclosure may not be necessary for clearly illustrative or artistic graphics where the use of AI would not reasonably cause confusion.
The Office of Marketing and Communications may require disclosure labeling in specific situations.
Individuals using AI tools must ensure that AI-generated content:
The Office of Marketing and Communications reserves the right to review, approve, request modifications to, or prohibit the use of AI-generated content representing the University.
Questions regarding the use of AI-generated content should be directed to the Office of Marketing and Communications. (marketing@mcneese.edu)
This policy is distributed via the University Policies webpage.